Bring past customers back before you buy new leads
The cheapest job you will book this month is for someone you have already worked for. Reactivation sends a check-in to customers you have not heard from, a tune-up reminder when the season turns, and lands the replies in your inbox with the booking link ready.
— Sound familiar? —
The customers you forgot you had
Years of customers in a spreadsheet
Nobody has texted them since the install, and they have forgotten your name.
Seasons turn without you
The furnace customers who should hear from you in September hear from a competitor’s flyer.
New leads cost more every year
You pay for strangers while people who already trust you go to someone else.
Your customer list is the cheapest lead source you own. Use it.
How a reactivation campaign runs
One send to the people who already trust you, with the cost shown before it goes.
- 1AutoCampaign
Segment
Customers with no job in twelve months, or furnace installs older than two years.
- 2You
You fill the template
Start from a ready-made check-in, write it in your own voice with a booking link, and see the credit cost before you send.
- 3AutoCampaign
Scheduled
The send is queued for the segment, inside quiet hours.
- 4AutoCampaign
Sent
To opted-in customers only, inside quiet hours.
- 5Customer
Reply
“Yes — can you do next week?” arrives with the answer already drafted.
- 6AutoCampaign
Booked
The tune-up lands on the calendar; the customer record shows the job came from reactivation.
What reactivation covers
Lapsed check-ins
Anyone you have not heard from in a while gets a short, useful message.
Seasonal reminders
Tune-ups, pre-winter checks and filter changes to the customers they apply to.
Replies handled
Answers land in the inbox with a reply drafted and a booking link.
Results you can see
Replies and bookings per campaign, so you know which check-ins work.
What it is built on
Smart Segments
The right customers, automatically
Lists that update themselves — last job date, equipment age, service area. See smart segments.
Mass Texting & Email
One send, cost shown first
Text and email to the customers you choose, with the estimated cost before you send. See mass texting.
Customer Employee
Replies turned into bookings
Answers the “yes, when?” and offers a time from your calendar. See the Customer Employee.
Your list, treated well
Reactivation only works if people are glad to hear from you.
- Opted-in only
- Only customers with recorded consent receive campaigns; STOP is honoured automatically.
- Cost before you send
- Every campaign shows its credit cost before approval, under a spend cap you set.
- Useful, not salesy
- Written by you from a template, with the customer’s history in front of you, so it reads like a note from the company that fixed their furnace.
Frequently asked questions
Who should I reactivate first?
Start with customers whose equipment is due a service and anyone with no job in the last year. Both segments can be built automatically from the job and contact data you already have.
Will it annoy customers?
It only messages customers who opted in, respects quiet hours, and sends something useful — a seasonal reminder or a check-in — rather than a sales pitch. STOP ends it immediately.
Can I see what a campaign costs before it goes?
Yes. Every send shows its estimated credit cost before you approve it, and credits sit under a spend cap you control.
Does it need my job software?
Works alongside the tools you use to run jobs. Import your customer list, or connect your job software so last-job dates stay current.
Built for other teams too
Fill the schedule from people who already trust you
Import your customers and send the first check-in this week.
Public pricing. No contracts. Cancel anytime.