Lead follow-up that keeps going until there is an answer
Most leads do not say no. They go quiet, and quiet is where the job is lost. Automated follow-up checks in by text or email on the schedule you set, answers the questions that stall a decision, and stops the moment the customer replies.
— Sound familiar? —
Why follow-up does not happen
It is nobody’s job
The office means to call back; the crew assumes the office did. The lead waits.
One touch is not enough
A single reply, then silence. The customer who needed a third nudge books elsewhere.
You cannot tell who is still open
Which leads are waiting on you, and which have already decided? Nobody can say.
Follow-up is not a reminder on a phone. It is a sequence that runs whether or not anyone remembers.
How a follow-up sequence runs
Set the cadence once; it runs for every lead.
- 1Customer
No reply
A lead got an answer yesterday and has gone quiet.
- 2AutoCampaign
Day 1
A short text checks in and re-offers the booking link.
- 3You
You approve
The first few drafts wait for you; later you let this type run itself.
- 4AutoCampaign
Day 3
An email answers the common questions and offers two visit times.
- 5AutoCampaign
Day 7
A last check-in asks whether the timing is wrong before the sequence ends.
- 6Customer
Answer
A reply, a booking or a no ends the sequence immediately.
What good follow-up looks like
Starts itself
A lead that goes quiet starts the sequence. Nobody has to remember.
Stays useful
Each message answers something — a question, a time, a price range — instead of just “checking in”.
Stops on any answer
A reply, a booking or an opt-out ends it. Nobody is chased after responding.
Reports back
Every lead ends in a booking, a no, or a clear “not now” — never in silence.
What it is built on
Follow-up sequences
The cadence, set once
Ready-made sequences you can edit, by text and email, with exit rules. See drip campaigns.
Follow-up Employee
Messages that answer something
Drafted from your services and prices, so each touch moves the decision. See the Follow-up Employee.
Persistent, not pushy
The cadence is yours; so is the stop rule.
- Approve first
- Drafts wait for you until a conversation type has earned Autopilot.
- Quiet hours respected
- Nothing sends at 6am, and STOP ends everything immediately.
- Stopped, not nagged
- A “call me in spring” is your cue to stop the sequence and schedule a later check-in — nobody is chased indefinitely.
Frequently asked questions
How many follow-ups is too many?
You set the cadence and the sequence respects it, ending the moment the customer replies, books or opts out. Most trades settle on three to five touches over two weeks for new leads, longer for big-ticket estimates.
Which channels does it use?
Text and email for the sequence itself; a WhatsApp or web-chat reply is answered in that conversation. Each message carries your booking link so the customer can say yes without calling back.
What if a lead says “not now”?
Stop the sequence with one tap and schedule a later check-in; the lead stays on the contact with a note instead of being chased.
Will it follow up with leads my team is already handling?
No. A reply from your team pauses the sequence, and taking over a conversation stops it entirely.
Does this replace my job software?
No. Works alongside the tools you use to run jobs. Follow-up happens before the job exists.
Built for other teams too
Stop losing leads to silence
Every lead gets an answer instead of silence.
Public pricing. No contracts. Cancel anytime.