Marketing that runs itself between jobs
You do not have a marketing department. You have a customer list, a slow season, and leads from last month that never booked. Marketing automation turns those into campaigns that run on a schedule — seasonal reminders, lead nurture, review requests — written in your voice and approved by you.
— Sound familiar? —
The marketing a busy owner never gets to
Seasons arrive unannounced
The tune-up campaign you meant to run in March goes out in May, or never.
Unbooked leads are forgotten
Last month’s quotes that did not book never hear from you again.
Everything is a one-off
Every campaign starts from a blank message, so most of them do not start.
Set it up once. Let the calendar run it.
How an automated campaign runs
The trigger is the calendar or the customer; the approval is yours.
- 1AutoCampaign
Trigger
It is the first week of September — time for the furnace tune-up campaign.
- 2AutoCampaign
Audience
Customers with a furnace install and no service this year, built automatically.
- 3You
You fill the template
Text and email from a ready-made template, written in your voice with a booking link, cost shown before you send.
- 4AutoCampaign
Scheduled
Approved once, the recurring campaign is queued for the same week every year.
- 5AutoCampaign
Sent
Inside quiet hours, to opted-in customers only.
- 6Customer
Replies
“Yes please” lands in the inbox with the reply drafted and a time offered.
What marketing automation covers
Seasonal campaigns
Spring and fall tune-ups, pre-winter checks, scheduled a year ahead.
Lead nurture
Leads that did not book this month hear something useful next month.
Review requests
A thank-you and a review link when a job closes.
Reactivation
Lapsed customers get a check-in, with the booking link ready.
What it is built on
Workflows
If this, then follow up
Visual automations triggered by dates, job events or customer replies. See workflows.
Drip Campaigns
Sequences that keep going
Nurture and follow-up sequences by text and email with exit rules. See drip campaigns.
Mass Texting & Email
One send, cost shown first
Campaigns to the customers you choose, with delivery, replies and bookings reported. See email marketing.
Marketing Employee
Drafting, coming soon
The role that will write and time these for you is on the roadmap. See the Marketing Employee.
Automated, approved, accountable
Automation should save you time, not surprise your customers.
- Approve each campaign
- Drafts wait for you; recurring campaigns you trust can be set to send.
- Cost before you send
- Every send shows its credit cost against a spend cap you set.
- Consent and quiet hours
- Opted-in customers only, STOP honoured, nothing at 6am.
Frequently asked questions
Do I need to write the campaigns myself?
Today you start from templates and edit them in your voice; the Marketing Employee role that drafts them for you is on the roadmap. Sending, consent, scheduling and reporting are all in the product now.
What triggers an automation?
A date (the season), a customer event (a job closed, a lead that did not book), or a reply. You set the trigger once and the automation runs every time.
Can I see what worked?
Yes. Delivery, replies and bookings per campaign, and who clicked which link, so you know which campaigns fill the calendar.
Does it work with my job software?
Works alongside the tools you use to run jobs. Connect it so job events can trigger campaigns and last-job dates stay current.
Built for other teams too
Set your marketing up once
Pick a season, approve the first campaign, and let the calendar run the rest.
Public pricing. No contracts. Cancel anytime.